Marketing attribution: The role of data to get it right | With Scott Desgrosseilliers of Wicked Reports
Update: 2021-06-30
Description
In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Scott Desgrosseilliers, CEO of Wicked Reports, as they discuss marketing attribution: why it is important, who should care about it, what are other attribution challenges one should be aware of, key elements of attribution and so much more.
Conclusions
- Many marketers admit that attribution is important, however not many people use it, because execution is not easy, especially in today's world with cookies and device IDs, and so on, and it gets even more complex. While attribution is hard, it's really good that new tools get into this space that help marketers with this challenge.
- You need to have patience, and it will eventually give you positive ROI.
- Take into consideration client lifetime value and do cohort-based analysis
Next Steps
- Check out Wicked Reports - a marketing attribution platform for multi-channel marketers of ECommerce, ELearning, and subscription products.
- Subscribe to the Data-led Pro, a free newsletter by Arpit from Data-led Academy
Subscribe to the InnerTrends #DataDiary for SaaS growth insights
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